Bing.com turned five years old on June 3, 2014. It was in 2009 when Microsoft wanted to create a fresh approach to search – “one that was anchored around the mission of empowering people with knowledge- helping them do more, not just search more.”
Over the years, Bing has made major improvements and has been recounted by the Bing team on their blog earlier in the week. Major leaps include:
- 2009 – The Semantic Web
- 2010 – A Social Explosion
- 2011 – Tablets and Mobility
- 2012 – Intelligence
- 2013 – The Digital World
All of which is creating a powerful platform for the world to take advantage of… which brings me to the “Bing gets new Friends” topic.
Earlier this week, Apple announced at their Worldwide Developer Conference that Bing will be more integrated into iOS and Mac OS X Yosemite. Bing has already been powering the results for Apple’s Siri.
Ewan Spence, of Forbes.com, published and article titled – Apple’s WWDC Announcements Threatened Google’s Dominance in Mobile Search.
In the article, I found this tidbit to be the most exciting for Microsoft and Bing
Android may hold the larger market share, but Apple generates more web traffic. Android represents only 44.5% of web traffic generated by smartphones in North America, while Apple accounts for a majority with 53.1% and I would assume that means the lions share of mobile search queries. As mobile continues to grow, Google will need to adapt to the changing mobile space if Mountain View wishes to remain the number one search engine. That adaption can no longer count on any search engine traffic coming from Apple.
Here is to wishing much success to Bing during the next 5+ years!
So, why don’t you take this opportunity to Start Your Day with Bing.