This is a great WIN and partnership between Microsoft and Apple.
Exciting New Chapter in Bing’s Collaboration with Apple
Today at WWDC Apple announced iOS 7, which brings Bing web search integration to Siri, Apple’s breakthrough personal assistant, for the first time.
Starting this fall with iOS 7, Bing will power Siri’s new integrated web search. When users ask Siri a question either the specific answer or web search links will now be delivered automatically so users can find information even faster.
Bing was designed from the outset to be a great place for web search helping customers quickly find what they are looking for and get more out of search. We are thrilled that all the great results people have come to know and love on Bing.com will now be available to Siri users on iPhone, iPad and iPod touch.
Making sure customers can have access to the power of Bing where and when they need it has been a big focus of the work we have done over the past few years, and we are excited to work with Apple to deliver it to Siri users this fall.
– Derrick Connell, Corporate Vice President, Bing