By now, you probably have seen the Surface Pro commercial on TV a 100+ times.
I’ve been happy with this commercial because I think it helps to set the tone of a more hip Microsoft. Apple did a great job portraying Microsoft as the older, boring company with their “I’m a PC” television advertising campaign over the last several years and Microsoft definitely needs to step up the cool factor story.
Although I’m happy with the recent Surface Pro commercial, I think it misses the mark in telling the Windows 8 with Great Devices story. I believe the only thing you are able to learn from the Surface Pro commercial is that Microsoft has a new tablet device – that has an integrated kickstand, with an attachable keyboard, and it does inking.
That was until tonight (at least for me).
A New Windows 8 Commercial
Tonight, I saw a new commercial on the TV. It looks like this video has been out for about a month on the web and I have to admit I hadn’t seen it before. During one of the commercial breaks for American Idol, they played a 30 second Windows 8 TV ad. I personally think this commercial does a good job telling the Windows 8 story in about 2 minutes.
I’m eager to hear your thoughts… does the commercial hit or miss the mark?
Learn more about Microsoft Surface
New to Windows 8? Review the list of resources to help you get the most out of Windows 8 from my Tips & Tricks post.